If you’re running a business, you know how important it is to have a presence on social media. So how can you juggle all of your other responsibilities and still master social media?
Almost anyone who is in marketing uses social media. Each year, businesses are getting more and more involved in the numerous platforms such as Facebook, Twitter, and Google+ among others. Using these to your advantage takes loads of time, but our business improvement consultants agree that it’s necessary time spent when concerning productivity growth. Most people these days run to the internet to investigate brands and companies before purchasing. It isn’t just for the young kids anymore either. Even grandma has a Facebook profile now. So you can essentially target any audience. Therefore, how can we navigate through internet marketing and come out on top? Entrepreneur published an article by Pooja Lohana detailing how to go about that and not lose your mind. Check out her suggestions along with our two cents below!
If you wish you had a dashboard that included all of your social media needs, Rignite is the answer to your prayers. You’re able to monitor, chat, and collaborate using numerous platforms. You can use their “Schedule Profile Groups” to schedule posts to go out on every single site you use. The best part, though, is their Campaign feature. Host contests for your followers, grow your email subscribers, and numerous other neat options. You can then use their analysis to figure out how well it’s working. All of this for $28 per month after the free trial.
If you’re trying to target specific tweets on your own, good luck, because there are about 500 million tweets per day on Twitter. Using Topsy will take the pressure off by analyzing tweets that are relevant to you while also helping your outreach on blogs. Also, you can easily search keywords and authors by location, exposure, activity, etc. The best part? It’s totally free.
This real-time monitoring app lets you take control of your online presence by allowing you to react quickly to trending posts. You can keep an eye on anything from videos to forums. It will also report back to you about traffic to your site. There’s a free trial, then a basic plan that’s for one user at 250 mentions per month. If that doesn’t cut it, you can pay for a plan, too.
If you want to reach out to new people on Twitter, Twtrland is the best choice. You don’t need a separate account, you just sign up with your current Twitter log in. Their dashboard will sync with your account and give you a breakdown of your followers based on age, location, gender, etc. It’ll also tell you how well your content is doing on Twitter. After the free trial, you’ll be forking out about $49 per month.
Among the sea of Twitter analyzers, you may find yourself wishing you had one to keep an eye on Facebook. LikeAlyzer is there to save the day! Driving traffic to your blog or site from Facebook is now easier. Use it to keep an eye on competitor’s sites by checking the score that LikeAlyzer assigns each page. It’ll report back to you about how your page is performing, your fans, other posts and their length and timing among many other cool features. And guess what? It’s free!
Are you having trouble finding relevant yet popular content to share on your social media sites? Swayy will hunt that down for you. Simply tell them what topics you’re looking for and watch it work its magic. If you feel like paying, you can let it manage multiple platforms for you. It’ll also tell you how well your shares are doing. It’s free for one dashboard but starts at $9 to add an additional one, which is totally worth it.