Increasing efficiency and effectiveness is of particular importance in marketing. In a guest post, our own Robby Slaughter writes about the biggest missed opportunity in email marketing.
Writing for Delivra (a local email marketing provider), Robby advises:
Every time you identify a person’s email address, decide what that person has in common with at least one other person associated with your company.
Then, make sure both addresses are on the same list.
For more information, check out the complete blog post.