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How Much Does This Cost? You Have to Be Joking!

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Our markets, especially for prescription drugs, are out of control. It’s important in today’s political landscape to read and research these issues to stay informed.

Imagine walking into a bakery to buy a loaf of bread. The scent invades your nose as soon as you enter. You notice that none of the loaves have any prices. There are at least a dozen different types but no prices. The person checking out has a loaf of whole wheat, and you notice the charge of only $0.79 on the register. That is a great price. You grab a loaf of the whole wheat bread, and get in line.

The person in front of you has a loaf of whole wheat too. But when his purchase appears on the register it is $4.59. That’s strange. The person pays and leaves. The cashier takes your loaf of bread to scan, and the register shows $28.99. You ask the cashier, “How can it be so much? It was much cheaper for those other customers.” He responds, “I am sorry sir, this is the price for you. Some customers are on a bread plan. Others have discounted prices based on their employer. Some of our customers actually get their bread for free from a government program. But it looks like your price is $28.99.”

prescription prices

© Flickr user

Can this actually happen? You would think in today’s global and competitive marketplace you would not experience this. But this is exactly the system we have for prescription drugs in the United States. I don’t want to start a political debate, but want to encourage you to think about the consequences of our current system for healthcare. It does not matter if you believe in a free market based system or a government subsidized system. What we have now is a mess and neither of those. Two people can be on the same medication, one paying $20 a month, the other paying $1200. The prices are not market based or subsidized.

Before you respond about the need for companies to recover their development costs, consider this. Other countries are buying the same drug for less. In effect, we are subsidizing the whole world for the development costs of prescription drugs, because companies are able to charge more in the US, than elsewhere. Whatever your views, I encourage you to think for yourself, not just listen to the political rhetoric. For me, I would just like to know what bread costs before I pick up a loaf.

WFMYNews2 had some suggestions on how to cut costs. One that caught my eye was to not use your insurance to get prescriptions.

Also, some chain pharmacies offer such low prices on common generics that they are actually cheaper to buy without insurance, since the pharmacy’s price may be lower than your insurance plan’s co-pay. Keep in mind, though, that if you buy a prescription without using your health insurance, the purchase won’t count toward your deductible or out-of-pocket maximum for the year.

What is the purpose of having insurance if you can’t even use it? The costs seem to continue to spiral out of control. In the end, the most important thing you can do is read and learn. As Jack Klemeyer said, knowledge is your greatest asset.

Sometimes there are things you will learn by just being present, other things you will come to know because you seek out that knowledge. This point is the most important! Ask yourself these 4 questions:

  • What is it that you want to know?
  • What is it that you want to do better?
  • What is it that is constantly dogging and impeding your efforts?
  • What do you want to avoid or vanquish in your life?
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    Mark S. Brown
    Mark S. Brown is an executive coach who is passionate about personal development. He works to make a difference in people's lives by empowering them with skills and knowledge that will improve their lives, the lives of their families, and the communities they live in. Mark has been coached, mentored, and certified by John Maxwell and his team. This coaching certification allows Mark to successfully coach and train individuals, groups, organizations, and companies.
    Mark S. Brown


    Executive and Business Coach at New Roads Leadership. A founding partner of the John Maxwell Team. We coach for your personal success!
    Mark S. Brown
    Mark S. Brown

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