Robby Slaughter, founder and principal of AccelaWork, asked an interesting question in a guest post published on Delivra’s blog: How do you improve communications, and what does this have to do with email marketing?
In his guest post, The Double Audience, Double Editing Rule, Slaughter encouraged readers to adopt a particular process that increases productivity, quality and effectiveness of marketing communication:
One of the most profound techniques is a four-word rule: “Double Audience, Double Editing.” It means that for each time you increase the size of your audience by 100%, you need to make an extra pass at your editing process. So if you have a report completed by you and a colleague that is going to be reviewed by your boss and the company president, you should have another person edit the work. That’s because you’re doubling your audience from two people up to four people total.
. . .
Remember that productivity is not about working harder, but working smarter. Efficient, effective communication is judicious and thoughtful. Take time to produce great marketing copy, and take more time as you have more customers. You’ll be glad you made the investment.
Here at AccelaWork, we talk a lot about productivity, particularly when it comes to email marketing and correspondence. That’s because we understand just how influential electronic messaging can be when establishing and increasing business. To learn more about how we can help positively enhance your office, reach out to our business process improvement consultants today!