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How ‘Divide and Conquer’ Applies to Blogging

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Business process methodologies may be unbelievably complex or surprisingly simple. One blogger featured our own Robby Slaughter and demonstrated a clever productivity tip in his blogging process.

The original post was titled 31 Experts Share Advice for Buying Web-Based software. The piece contains tons of advice, such as this quote from Michael Pesochinsky:

The main thing small business owners should look for when it comes to Web-based software is the cost versus output. How much more productive will we be with this software? Will the program do the job efficiently? Can I get this product cheaper–if not for free? Asking these questions prior to selecting the software will help you make the best choice.

So what does this blog have to do with business process methodology? If you click through, you can see the author of the blog did not produce much of the content. In fact, he really only produced the first and last paragraphs. Hardly any words were written by the author. Instead, he used a time-honored productivity improvement technique.

Instead of researching and producing a balanced article offering guidance on purchasing these products, the writer “outsourced” the work to several dozen people. In exchange for publicity, the individual experts wrote a few sentences on their own. The editor merely assembled these to form a complete article. But a complete article it is! And a pretty good one at that.

consultants share blogging technique

© Flickr user LaMenta3

The divide and conquer strategy is sometimes known as a business process methodology called explicit parallelization. Instead of trying to do all the work yourself one step at a time, you scatter the tasks among multiple resources. In the case of writing a persuasive column, you can save hours of labor by spreading it out across thirty different people. Best of all, you are helping other people while reducing your own costs.

This may seem a bit selfish, but doing a good thing doesn’t have to be selfless. You really are helping others get publicity while helping yourself get content. It’s truly an example of a win-win situation. This doesn’t mean you should never write your own posts, but don’t ignore the possibilities that networking provides you. And then, after you’ve curated a post of wisdom from others in the industry, feel free to encourage them to do a similar post which you can then contribute to. Not only are you paying it forward, but you’re more than likely going to be driving traffic back to your own blog.

This logic doesn’t only apply to blogging. Finding ways to divide and conquer can be valuable in all aspects of business. Maybe your top salesman is completely lost when it comes to graphic design. Does it necessarily make sense for him to be making his own leave-behind materials? Probably not. But when someone in the IT department is a whiz with Photoshop, they likely will be able to help. Instead of one person spending hours struggling with something, by knowing your strengths and dividing things accordingly, better work can get done in far less time.

Everything has a process. Our business improvement consultants know there’s a business process methodology to writing a novel and a business process methodology for doctor’s appointments. Take a minute to consider your work. You just might discover a clever way to achieve more in less time. The best productivity improvements, after all, are also the most satisfying.

Looking for more ways to bring these principles into play within organization? Need clarification on anything we’ve discussed in this post? Don’t hesitate to reach out to the business improvement team at AccelaWork today! We’d love to help!

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