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Blogging Through Story Harvesting

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Blogging is work, so any techniques to improve productivity are worth considering. Our own Robby Slaughter posted on the single best productivity tip for bloggers.

Slaughter’s post appeared on the website for Compendium, a corporate blogging platform. His topic? The technique of story harvesting. Unfortunately that post has since been taken offline, but luckily we saved an interesting excerpt and have included that below:

Great corporate blogging software helps with [writing] by ensuring that your blogging process is smooth and easy. But there’s still a problem: finding content ideas in the first place.

Sure, you can try buying articles from third party services. Or: you can use story spinners. But if your goal is to humanize your marketing, these aren’t likely to be as effective as the authentic voice of your own employees and advocates.

So what should you do? Give up blogging?

Nah, instead you should leverage technology to your advantage along with the human emotion of pride.

consulting on blogging

© Flickr user Adikos

In order to make use of these two ideas, he demonstrates the very same technique we’re using in this article. Quoting another piece to make your point. Slaughter summarizes his point as follows:

So that’s my content marketing secret. You don’t have to write as much as you think you do. Borrow content from other people, celebrate their ideas, comment on them and write what you know.

To further borrow from this technique, Issa Mirandilla wrote a great post on more tips for writing engaging blog posts. We’ve highlighted some of those tips below.

Make Every Word, Phrase, & Sentence Count

Because Internet users’ attention spans are shrinking by the day, you have to work harder to hold your readers’ attention from the beginning until the end of your post. To do that, every word, phrase, sentence, and even punctuation mark must add something to your piece.

We agree 100% with this. Overly wordy blog posts are going to instantly lose attention. Blog posts that are too short may not provide sufficient value. There’s a sweet spot in terms of length, and part of that is ensuring that you’re maximizing the minimal attention span you get from readers.

Use Simple, Yet Precise, Words

You know how MS Word’s “Shift + F7” pulls words from the more obscure parts of the thesaurus? Well, you might not want to rely on that function too much. Readers hate it when you bombard them with highfalutin jargon. Not only do these words sour the reading experience, but they also make your blog post look stilted and pretentious.

A blog post isn’t the time to show off your impressive vocabulary. You want to write in a way where everyone can understand you, not just doctoral candidates in linguistics. As Kurt Vonnegut once said, “Here is a lesson in creative writing. First rule: Do not use semicolons. They are transvestite hermaphrodites representing absolutely nothing. All they do is show you’ve been to college.” Simplify your language and you’ll find it much easier to communicate with your readers.

Make Your Post Unique (Even If The Idea Isn’t)

No one wants to read another cookie-cutter rehashing of an overwrought topic. Find a way to make things unique and you’ll find a way to stand out from the crowd. Even when you’re writing about something that isn’t a totally novel idea, there are still ways to make it seem fresh.

Here at AccelaWork, we’ve covered a variety of tips for productivity growth and fast blogging. The message is: take advantage of technology and the way people think. Leverage human behavior as well as the tools you have.

For more information on working smarter, contact our business process improvement consultants today!

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