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We think of illusions as false and not factual, things meant to mislead. But, when used to showcase and emphasize our marketing message in blogs, parhelions can be the most honest of illusions! (more…)
We all know how important it is to keep your audience coming back for more. When it comes to blog content writing, how can we help readers “remember” and keep us in mind? (more…)
As Chic Thompson points out in the book Yes, But…, people’s minds usually see first what is wrong with a new idea, and “Yes-butters” come up with excuses for inaction. (more…)
Simple is better. But it’s not always to make complicated things easy to understand. And when it comes to business blogging, knowing what not to write is as important as writing itself. (more…)
I have a theory about human curiosity that I think tests out in blogging for business: Our curiosity is at its most intense when it concerns testing our own limits. (more…)
Who would’ve thunk it—such ballyhoo about bullet points! It seems content writers either love or absolutely abhor those little black dots. (more…)
A great apprehension (and perhaps misconception) about blogging is the idea that generating meaningful content continuously is painstaking and close to impossible. But is it really? (more…)
There is perhaps one aspect of linguistics that could prove important to every blog content writer from now until the end of time. It’s called verbification. (more…)
The conductor raises his baton. A hush falls and the “downbeat,” the opening bars of the music, set the mood for the concerto to come. The equivalent in corporate blog writing? The opening sentence. (more…)
As a society, we embrace the idea of the speedier the better. Expectations on wait time amount to minutes rather than hours (or days). But doesn’t obtaining something fast compromise quality? (more…)
Here’s a quick tidbit for those contemplating whether or not to blog today. Your worst business blog post is 100% better than the ones never posted! (more…)
Living in a world where information is at our fingertips and produced at remarkable speed, it’s not surprising we want content-rich communication fast. (more…)
“I’ve discovered that searching the Internet doesn’t necessarily get you only to the thing that you were looking for,” observes Vinton Cerf, VP at Google and a “father of the internet”. (more…)