Productivity expert and AccelaWork principal Robby Slaughter posted a guest blog at CMSExpo.net. His message: there is unbelievable potential for content reuse.
Here’s a clip from Slaughter’s article:
…for most organizations, it’s incredibly difficult to get content out of peoples’ heads, and onto their website.
Stakeholders may be too busy. Or they may feel uncomfortable with writing, editing, or speaking on camera. If you’re responsible for managing content, you are constantly looking for ways to get more information. But are you fully considering the possibility for content reuse?
The article takes a single sentence and converts it into eleven more pieces of content using a straightforward process. For example, Slaughter notes:
The easiest way to repurpose content is to make purely superficial changes.
Learn more at the annual CMSExpo event in Chicago.