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Why Social Media Isn’t A Waste of Time

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When most people think of social media, they think of it as a source of entertainment, where they can watch a funny video on Facebook or follow a comedian’s jokes on Twitter. What some people don’t realize is that while social media does entertain, it also does so much more than that.

When we discussed the idea of an infographic on the ways people use social media, some thought it would be a foolish project, because they believed the only uses for social networks were inane and superficial. But once we dug a little bit deeper, the skeptics became believers, and everyone involved saw just how deeply and differently social media had entrenched itself in our lives.

It doesn’t make sense to think of social media as websites to visit. It is better to think of social media as a vibrant and dynamic community of a diverse set of people that just so happens to exist on your computer. So while some stubborn folks consider Facebook and Twitter to be inane and boring, we think people should embrace it.

As our infographic shows, these social networks aren’t just for entertainment. They are also for finding jobs, or finding your soul mate, or staying apprised of current news and events, or even networking with old friends who you haven’t seen since grade school. And the list is going to keep on growing.

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© Flickr user Jason Howie

There is no doubt now about the staying power of social media. On a daily basis, millions of people across the world are using social networks and media for a variety of reasons and the number of people involved is growing exponentially. A few years ago, Facebook was exclusively for students in college. Now, if your parents aren’t on Facebook, you must have been living underground for the last five years and you might as well create a Facebook profile and Twitter handle for your dog Scooter just in case he is in the market for some new friends.

Some might think I am being facetious, but I would bet plenty of you know someone who has created a Facebook page or profile for their dog. It sounds absurd, but it wouldn’t be surprising if that trend became commonplace down the road. That is the power that you can harness with social media.

So please, enjoy our infographic below and visit our website for more information about online schools and infographics just like this one. [direct link to larger version]

Productivity with Social Media

Mike Lemaire is an education content editor and writer for Schools.com.  For more information, please visit the website or email him at mike@schools.com.

Here at AccelaWork, we’re big believers in the power of social media, when used correctly. Unfortunately, mindlessly sharing the latest cat video isn’t likely to be the best way to grow your business. But if you can create an engaged community, and provide content those users enjoy, then you may see your business reach the next level. Not only can you develop a greater sense of loyalty from your existing customers, but you can reach out to people who may have previously been far beyond your initial scope of customers.

Feel lost when it comes to social media? It doesn’t have to be intimidating, but for some people, we know that it is. Because of that, we’d be happy to help! Reach out to the business development consultants at AccelaWork and we’ll get you headed in the right direction. And in the meantime, feel free to follow us on Twitter for more tips daily. If you don’t get on board with social media soon, the 21st century may leave you behind.

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