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The Proper Ways to Utilize QR Codes

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Smartphone technology is awesome. And with each passing year, it’s becoming easier to recognize just how much it positively enhances business. One such benefit to the technology is the unique and powerful function of the QR code.

On the Espresso To Go Show, Robby Slaughter, founder and principal of AccelaWork, discussed the benefits that the QR code can bring to business. During the discussion with Eric Marasco, creator and host of the show, Slaughter cautions viewers:

QR codes have great potential, but they are really easy to misuse.

But first, before we dive into the video, it’s always nice to have a little foundational knowledge about what QR codes are, courtesy of a post at waspbarcode.com.

Those little jumbled squares were originally designed to track cars through the manufacturing process, but today, quick response (QR) codes can be found everywhere from assembly lines to warehouses and on everything from business cards to billboards.

QR codes are now staples in manufacturing and inventory management, and they’ve gained traction in advertising, marketing and networking.

Think of them as barcodes on steroids, more information in less space.  QR codes are 2D barcode that can store more than 4,000 alphanumeric characters in a limited horizontal and vertical space. A traditional linear (1D) barcode  can hold roughly 20 horizontal characters.

Whether you have a vast array of knowledge on QR codes or literally have no idea of what they even are, take a moment to gain a new perspective on the Do’s and Don’ts of QR codes by watching the brief video below. We assure you, it’s quite enlightening!

If there is one thing our generation can attest to it’s that technology is an ever-moving, ever-growing industry. And though it’s easy to become overwhelmed, it’s crucial to be cognizant of the fact that the way in which applications are utilized can make all the difference in the world. Just because technology is moving fast it doesn’t mean that you have to fall behind. Below are some helpful tips for utilizing QR codes correctly:

  • Don’t utilize QR codes if you’re simply promoting a website.
  • Do provide information that is short and sweet.
  • Don’t use QR codes inside social media applications (like websites or Twitter feeds)
  • Do provide alternate information on marketing materials for those who do not have access to a smartphone.

Sure, some people aren’t going to leap on the QR code train, but they’re probably going to fall behind the times. And a QR code doesn’t just have to be a boring square in the corner of a magazine ad. There are some brilliant ways that you can utilize them if you think outside the box.

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© Flickr user Mobile Blog

Before implementing any new technology, you need to take the time to analyze how to best maximize the potential. Technology without a clear goal is pointless, and can lead to a ton of wasted time and money. But if you take the time to gameplan, research, and study a few trends, then there’s no reason that a new technology can’t become a staple of innovation within your organization. But the key is to always have an efficient procedure in place.

Are QR codes right for your business? That’s for you to decide. But they’re certainly worth looking at and considering. After all, why would you neglect a chance for innovation, even if maybe it seems unnecessary. Let these new technologies work for you and drive customers into your arms.

For more information on how to enhance technology through efficient procedures, contact the business process methodology experts at AccelaWork today! We’d be happy to help get you on your way to innovating effectively.

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