You don’t have to be a technology pro to know that most companies don’t use Macintosh computers. But could these machines actually increase corporate productivity?
The team at Forrester published a report which contained a surprising statement. But first, here’s a graph that won’t shock anyone. As of this year, 41% of IT departments shut out anyone who tries to use a Mac:
That’s not exactly surprising. Windows-based PCs are the computer of choice in most environments. The conventional wisdom is that corporate productivity depends on this operating system. But the author of the study says that organizations could actually be more competitive if they considered the alternative platform:
“IT departments crave standardization, and Macs pose too many problems for IT departments. The verdict for enterprise-focused vendors is clear: Unless your market is a niche business group, Windows is the only desktop you need support.”
“Most of the Macs today,” wrote Johnson, “are being freewheeled into the office by executives, top sales reps, and other workaholics. Forrester believes this is the same demographic that we’re now calling the “power laptop user,” and according to the latest Workforce Technology And Engagement Survey, power laptop users make 44% more money, use more collaboration apps, and carry an average of three devices wherever they go.”
(Windows machines) Are slowing them down. Time is the only thing that these fierce competitors can’t make more of. Many of today’s corporate PCs are saddled with management, backup, and security agents that can bog down a PC. Employees want their PCs to boot in 10 seconds, not 10 minutes, and they don’t want to have to get a cup of coffee while opening a 20 MB spreadsheet in Excel. They’re drawn to uncluttered Macs — especially those with solid-state drives, which are more responsive and boot in seconds.
Look cheaply made. Image and personal brand are the currency of influence, and first impressions matter. For the same reason they wouldn’t wear cheap shoes and a bolo tie to meet with Lloyd’s of London to insure their cargo ships and cranes, these power brokers don’t want to show up to a meeting with a plastic laptop that sends the subliminal message that they aren’t prosperous enough to afford something nicer.
Corporate productivity depends on three factors: culture, tools, and people. What’s most interesting about this advice is that the firm is advocating on wanting to improve employee satisfaction to increase corporate productivity. It’s something we’ve been championing at AccelaWork for years. They aren’t saying that the Macintosh is a better machine, just that people who try to do their own thing tend to get more done.
Here’s the final message:
“Stand in the way,” Forrester concludes, “and you will eventually get run over.”
It’s difficult to imagine a clearer statement about corporate productivity. Ultimately, it’s what we try to prevent that is our undoing. If we want an overall increase in employee effectiveness, we need to get out of the way.
We’re not trying to say you need to switch to Mac today. Just that it’s always worth considering an alternative. Don’t simply stick to the status quo because that’s easier. Evaluate all your options, and you may find one that can make your entire organization more effective. The small amount of time you put into considering a new option could be paid back exponentially if you’re able to make a positive change for your company.
Learn more about improving corporate productivity. Contact our business process improvement methodology the team at AccelaWork. We’d love to help you learn to be more efficient, more effective, and more satisfied—regardless of your platform of choice.