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Reducing Stress By Gaining Perspective

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Creative marketing ideas, business strategy sessions, staff meetings or just plain work can generate workplace stress. One technique for dealing with this challenge is to seek some perspective.

One of our consultants recently worked with a team trying to come up with an effective marketing program. The pressure was on to help the marketing department bring in more customers. Soon the conversation turned to a lack of resources, and someone brought up the following quotation:


“To achieve great things, two things are needed: a plan and not quite enough time.”

—Leonard Bernstein

It’s hard to be clever, and it’s particularly hard when you’re trying to do something like come up with a creative marketing idea. But this quote does put the problem into perspective. Having not quite enough time can be a motivator for problem solving.

Knowing what you want to do but not enough runaway ahead of you to do it is certainly a cause of fear. But what can we do to besides experience frustration? How do we handle the problem itself?

Creative Marketing Ideas and Battling Stress

© Flickr user chmeredith

Here’s another perspective:


“The greatest weapon against stress is our ability to choose one thought over another.”

—William James

We all get to decide where to focus. Even with the story of our consultant and her client racking their brains to come up with a creative marketing program, they can choose to think about how they feel or think about how to attack the problem.

Our choices are supposed to show us that we have freedom. But whatever we select, we are also opting not to do something else. To quote a famous humorist:


“There’s never enough time to do all the nothing you want.”

—Bill Watterson

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