Small business owners: is your marketing strategy on the brain? If so, this is a post you don’t want to miss. Today, The Methodology blog highlights some helpful tips on how to spread the word about your business both effectively and efficiently.
When you’re running a business time is everything. Between email, administrative work, networking, marketing, etc., it’s a necessity to create a schedule that assists in keeping your day productive. Yet, it’s easy to see how quickly time can escape you; particularly when certain tasks are done inefficiently. Maintaining quality and effectiveness in work is a goal every business strives for. So when it comes to tasks such as marketing, where upkeep and continual effort is not only wise, but pretty much necessary, how can you be effective and efficient on a consistent basis?
According to Robby Slaughter, a principal with AccelaWork, there are simple ways to keeping your business in the forefront. To him, all you need is marketing time management and a bit of finesse. Below are his helpful tips that he shares on the Boldthink Blog:
- Create daily, weekly, monthly, and quarterly commitments: Marketing, like many aspects of your business, is fundamentally about consistency. Decide what you will do every day, every week, every month, and every quarter.
For example, you might decide to post once a day on Google Plus. You might plan to visit a networking group once a week. You might decide to take a day each month to write blog posts. And you might want to meet quarterly with your marketing agency to work on strategic planning.
- Save past work so it can be reused: Part of generating brand awareness and communicating with potential customers is saying the same thing over and over again. Being “on message” means you need to save what you’ve used before so it can be re-used.
In this regard, a spreadsheet program like Microsoft Excel can be your best friend . . . start a spreadsheet that keeps track of each message you’ve sent and the last date you used it. This allows you to repeat yourself, on purpose, when enough time has passed.
- Leverage automation, carefully: Whether your marketing strategy includes email, post cards, or brochures, technology can save you incredible amounts of time in the form of automation.
For example, you can build a campaign that automatically inserts the first name of every customer into a mailing, personalizing each message. You can schedule marketing to occur while you’re busy doing something else.
Like all technology, however, this can be dangerous. Pay attention to your automation to ensure that you don’t accidentally do something foolish. It’s not “set it and forget it” but rather “set it and remember it.”
If time management is a struggle in your office, consider reaching out to one of our business consultants for help. At AccelaWork, we strive to get your productivity back on track so your business can once again find success.