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Listening Through Employee Surveys

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It’s a well-known fact that staff satisfaction is at the core of any successful business.

Unhappy staff produce substandard work and this, of course, will significantly impact business profitability. Acquiring and maintaining the right team of people can be the difference between success and failure. If you have a dynamic team which generates ideas, motivate each other and strive for results, your business will succeed – there’s no doubt about it.

However, before you start arranging delivery dates for foosball tables and giant beanbags, the best way of perceiving and improving a proactive workforce is, simply, to listen.

consulting on listening to employees

© Flickr user meddygarnet

A thorough employee survey will define the strengths and weaknesses of a team, and provides managers with a detailed insight into areas that need improvement. Essentially, a survey should be tailored to the company and the staff – there’s no point in sending out a template that has no relevancy to the industry or individual. You may want to focus on a specific issue or commit a broader audit that provides a general oversight. Whatever the purpose, once the data has been collected, it’s important to collate results and take action.

If you want to gather an essential and comprehensive evaluation of how your employees’ perceive you as a manager though, a traditional employee survey won’t work as well as anonymous 360 degree feedback.  This has become the industry standard for work-based psychological assessment as it consistently provides quality results, extracting development and leadership opportunities. This, however, is worth nothing if you do not assemble the results and make the appropriate changes. All too often, employee surveys actualize very little progression, which defies the point all together. If this is the case, it’s important to bear in mind that staff perceptions influence their commitment to any given role and this has a genuine impact on your business model.

Why not implement an employee survey today and listen to your most value resource, your staff? You’ll see benefits to your business almost immediately.

Dominic Wake is director at ETS plc where he is responsible for leading human resource projects across performance management, development and engagement. For more information about how 360 degree appraisals can benefit your business, please visit the website.

We agree with what Dominic has to say about seeking employee feedback. Just because something works well for Facebook or Google, doesn’t mean it’s going to work for your business in the middle of Gary, Indiana. Different industries have different needs and different locations have different pros and cons. An industry that’s mostly workers in their 50s shouldn’t try to copy an industry that has mostly twentysomething employees and vice versa.

The other big pro to listening to your employees instead of what should theoretically work is you can learn a lot about your organization that you may not have thought of. Even if you didn’t view something as a problem, if a majority of your employees bring it up as an issue, then it’s probably something that’s worth looking into. One person may be an anomaly, but when a whole department feels like something should change, then it’s going to be really hard to argue that they’re wrong.

Don’t fear feedback. Instead, embrace it. Seek out opinions from your employees and your organization will be well on its way to the next level. But if you shy away from honest communication, then you can be sure that productivity and employee retention are going to stay at dangerously low levels.

Stuck on how to implement these principles in your organization? Contact the business development consultants at AccelaWork today! We’d love to help you maximize your employee satisfaction.

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  • http://www.surveysolutions.co.uk Kimberly

    For a 360 degree feedback, you should be willing to accept disapproval from the employees. It is predictable that few of them will give negative comments regarding the business. However, negative comments are an outstanding source of information regarding potential troubles. Even though you believe these comments stand for inexcusable criticism, you could learn a lot from them concerning employee satisfaction.

    • http://www.accelawork.com Robby Slaughter

      Thanks for the comment, Kimberly!

      You’re right of course that we need to be able to accept disapproval. But the challenge here is that many workplace cultures are not ready for criticism.

      Feel free to comment again!

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