I think it’s time we all think about putting a little ‘human’ in our online presences. Most of the time, we’re so focused on getting our messages across that we forget who we’re trying to reach – people just like you and me!
If you’re struggling with how to add some more humanness to your online world, try asking yourself these questions:
- What catches your eye?
- What makes you laugh?
- What do you appreciate?
- What interests you?
If you have no issues answering those four questions, then you can effectively use social media. All you have to remember is that the premise of social media is centered around those four questions. Next, let’s consider this question:
“When you go into a business to make a purchase, do you appreciate a little humor, pleasant human conversation or even a discussion about something interesting or insightful?”
Of course you do, we all do. Friendly interactions while making purchases are big decisions in our lives that make buying an entirely pleasant experience. When the person behind the cash register engages you in some conversation, something inside of you reacts, making you feel welcomed and good about the experience. On the other side of the coin, if the cashier simple “does the job” and shoves the receipt in your general direction without any interaction, you walk away feeling a little empty inside, don’t you?
This type of scenario is always in play on social media. You really need to show up with the purpose of engaging others before you learn the tools necessary to thrive on social media. You can also ask people some sincere questions. Share things with your audience that make you laugh or pique your interest. Now, this is the part where it gets both tougher – and easier. You must tailor your content to the topics, interests and people you want as customers. You most likely will not “sell them” but you want to create a relationship so that when they learn what you do or can provide, this will open up the opportunity for you to make a sale. Also, you are more likely to “meet” these potential customers online if you have bonded over posts you both like, enjoy, or appreciate.
If you are a fan or follower of mine online, or even just read my blogs, you know that I love small business and everything about it. The programs and services you’ll find featured on the Grow Your Business Coaching website are all part of me and what I am interested in – you can’t help but see it – all the way down to the reason I wear red socks. I am who I am, online, in person or via my website. Every single sentence I write reflects me. The reason this is a good idea is because when someone has “met” me online and then meets me in person, there is always an instant level of comfort. Why? Because my online persona matches my offline reality and I think that’s extremely important. It’s makes our connections valid and valuable.
In the end, it comes down to who you like to do business with, right? We prefer people that we know, like and trust, right? Sure, but we also like to do business with people who have interests and knowledge about things that interest us, too. It’s like the egg or chicken question – which comes first, selling to someone and then developing common interests or developing common interests and then offering a sale? The relationship you create always wins. Keep that purpose in the back of your head while you develop your social media presence. As they teach in the old Girl Scout song, “Make new friends, but keep the old. Some are silver and some are gold!”