You must have heard about Facebook Live Audio by now and like me, you’re probably excited about the possibilities it offers. The most important thing, though, is knowing how to use it for your business.
The good news is that you can use it on your personal page. The (sort of) bad news is that you might be able to use it for your business page, but that’s a really BIG MAYBE. The only pages that can use live audio need to have a blue check mark, a Verified Badge. Certain people, sports, media, entertainment and government pages could be eligible for verification only if they can prove their authenticity and also meet Facebook’s requirements.
There are only certain Pages that meet the eligibility for the blue check mark (their Verified Badge). They are:
- Select People
- Government Pages
They do not “support verification requests for other types of Pages (ex. Businesses, brands, organizations).” So, if you do qualify, here’s what you have to do:
Don’t throw the towel in because you aren’t eligible for the blue check mark just yet. Remember that you still can use Live Audio on your personal page. Instead of going into all the details of how to actually create a video, let’s take a look at some tips on how to get your business page a little more exposure and reach by getting a lower level verification from Facebook.
Verify Your Page With A Gray Check Mark
If you don’t qualify for the coveted blue check mark, you can get a gray check mark which indicates that Facebook has verified your Page as an authentic entity. You can get a mark in two ways – and both are easy. First, there are just a few things that have to be included on your page first:
- You have to be an admin
- You have to have a profile picture
- You have to have a cover photo
- If all those things are in place, you can proceed to see if you are eligible for the gray check mark verification.
- Click on Settings on your Page.
- If your Page is eligible for the gray verification, under the General Tab there will be a listing for Page Verification.
- Click Verify this Page, then click Get Started.
- Enter a publicly listed phone number for your business, your country and language.
- Facebook will call you ON THAT NUMBER with a 4-digit code number.
- Enter the 4-digit code and click Continue.
Here are the steps:
If you want to obtain the gray check mark by submitting documents, the only difference this makes will be what Facebook says right in your settings about “Verified Pages show up higher in search results.”
I know it’s hard to stay on top of all the changes that come with social media. If you build it a little bit at a time, eventually it builds into something bigger than you expected. Social media is about making connections and building a loyal fan base. One way I contribute is by giving people links back to the Grow Your Business Coaching website and my blog where I consistently offer information and insights that anyone can begin using right away.
By giving your followers consistent valuable ideas, insights, fun and information, you will be well on your way to receiving the brand recognition you crave. It’s very similar to making friends and connections when you’re in person. In fact, it’s just like a lot of our parents told us when we went off to our first day of school: Be authentic, kind, respectful, helpful, and caring, and you will have lots of friends.