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Successfully Using Online Content as a Marketing Tool

Tuesday, February 12, 2019 @ 7:45 am - 9:00 pm

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You may have heard all the buzz about blogging, wondering if you need a new marketing initiative. Maybe you already started a blog, but simply never found the time to keep it populated with content.

Rhoda Israelov, professional business content writing trainer, explains what it’s going to take to make business blogging really work for your company.

This program is designed for attendees who have been considering starting a corporate blog (or restarting a neglected blog).

Learning objectives:

  1. Participants will learn how blogging actually works.
  2. Participants will gain knowledge of content marketing and the three principles that make it work.
  3. Participants will experience the power of the written word to drive action.

If you have a blog, need a blog, or need to get your blog going again, this program is for you!

About the speaker: Rhoda Israelov wrote financial advice columns for the Indianapolis Business Journal, the Indianapolis Star, Radius Magazine, Columbian Magazine, and other publications for twenty-five years. Named in Who’s Who in American Women and Who’s Who in Finance, Rhoda used seminars and writing to reach out to new clients for her financial planning practice as First Vice President – Investments at Smith Barney.


February 12
7:45 am - 9:00 pm


SMPS Northeast Ohio


Shook Construction
6860 W. Snowville Road, Suite 100 Brecksville, OH 44141 United States + Google Map