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Repurposing Content

Wednesday, September 19, 2018 @ 11:30 am - 1:00 pm

© Flickr user ghalfacree

We all make content that we use in proposals, marketing, emails, and more. But do we reuse this content effectively?

Problem: Creating content that is only used once, or requires serious editing to be used again.

Solution: Demonstrate hands-on best practices for designing intelligent content that can be re-use endlessly.

Breaking news is invaluable, but yesterday’s news is worthless. With a conscientious strategy, today’s content management teams can build workflows designed to free content from being tied to a particular moment, demographic, or audience. This interactive keynote will teach participants how to establish a workflow for content authoring that creates results which can be instantly adapted to different needs.

Key Points:

  • Choosing a voice and building a style guide that ensure timeless content
  • Surprisingly easy techniques for instant content repurposing
  • Defining retargeting for every content type imaginable
  • Workflows that define more accurate schedules and save time in the present and the future.

Join Robby Slaughter for an engaging discussion on reusing content! Event is open to the general public, but sponsored by SMPS Wisconsin. More info at www.smpswisconsin.org.


Wednesday, September 19, 2018
11:30 am - 1:00 pm


SMPS Wisconsin


The Brink Lounge
701 E Washington Ave Madison, WI 53703 United States + Google Map