Have you been trying to figure out how to cross the gap between muddling through or having a thriving business? Do you find yourself just blindly nodding yes or no, doing what you’re told, without having a real sense of direction for your small business? You’re not alone.
This situation happens more often than I want it to happen when I am coaching a small business owner. Yet more often than not, it HAS to happen in order for change to occur. What is IT? It is living on intention. You may have noticed that I specifically didn’t say “living intentionally” – that is entirely something else.
If you’re looking for proof that a business owner is living on intention, look no further than situations or comments like the following that seem to pop up:
- When a colleague tries a marketing strategy that proves very successful for him and the business owner says, “I was going to do that, but…”
- When a deadline for registration or application passes without being completed and the business owner says, “I had that on my to-do list …”
- An event occurs that has significant impact on the community and the business owner says, “I really meant to be a part of that and contribute …”
So what good does this information do you? What will you use to pave the path to your future? One quote by Samuel Johnson sticks out to me when battling the issues, which is, “Hell is paved with good intentions.” I like to think that it is not just hell that is paved with good intentions, but so is a business and an owner that is muddling through, just barely getting by and barely paying the bills. You want to see success, that is why you opened a business, after all. So if you truly want your business to grow and thrive, good intentions have to become more than just thoughts and ideas, they have to be acted upon. And not just once in a while, but with consistency and zeal.
You have to cross the gap – and BE intentional with your ideas and practices. You have to decide what you want to be, what you want your business to achieve, and what you want to have. Then, you must purposefully live that. Let me give you a few examples:
- If you want to learn and develop your thinking and skills, you might read books and articles, take time for webinars and workshops, participate in group studies or a mastermind group.
- If you want to be a conscious capitalist, you have to develop a way to support, nurture or contribute to a cause or program.
- If you want to get new customers, you have to find ways to meet and build relationships with those people and businesses that are your ideal customer. You have to put yourself in their path and interact with them.
- If you want to get a new car, or a new home, or a new whatever, you have to make a plan to consistently save for it or designate certain income or sales toward that goal.
Good intentions aren’t going to get you new customers. They won’t give you authority or credibility, get you that new car or a thriving business. You have to have the will and want to make it happen. Statements like “I was going to…” or “I should have…” have no place in your head anymore. Chance and luck only happen when you set up the situation to unfold just how you want it to unfold. All it takes are intention and action.