On the fence as to whether or not social media sites such as Facebook, Twitter and LinkedIn are beneficial and worthwhile? Well, there is some advice that will help take away feelings of guilt or indecisiveness when it comes to “indulging” in this type of communication.
As a productivity consultant, I’m often called upon to make pronouncements about what is and is not an efficient use of time. So let me make this claim: social media is not a waste of time, because it’s a mechanism by which we engage in social behavior.
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Although these are services made possible through cool technology, they are powered by our fundamental propensity to connect. We need to work together. Social media merely makes doing so easier and faster than ever before.