While Todd Jamison exercised in the gym, his parked car was getting a work out too. The only difference: Todd chose to lift weights. His car had no choice.
In a YouTube video, the astonishing view of the hit and run accident in the parking lot of an Xtreme Fitness in Ontario was captured on surveillance camera. Here is the direct link.
As we have covered on many occasions, whether preventable or not, mistakes happen. The key to overcoming the aftermath—and walking away with positive improvement—is to embrace the failure and use it as an advantage. Unfortunately for the female driver of the BMW X5, who panicked and fled the scene, her failure turned sour. For Hyundai on the other hand, the accident presented a unique and golden opportunity for a sensational marketing campaign.
In an industry currently weighed down with recalls, bankruptcies and slower sales, the car company’s tagline at the end of the video, ”Because at Hyundai, we like a story with a happy ending,” conveys three clear messages. First, Hyundai is a company that consumers can depend on. Second, they value their customers. Third, regardless of fault, they can be trusted to right the wrong.
The moral to this story? Seize opportunities when they come your way. Don’t deny failure or pretend it never happens. Instead, accept errors for what they are. They may just lead you down a more creative, lucrative path. For ways to make the most of failure, contact our business process improvement consultants today!