Here’s a quick tidbit for those contemplating whether or not to blog today. Your worst business blog post is 100% better than the ones never posted!
The words of 50-kilometer running champion Josh Cox, “Remember, your worst run is always 100 percent better than the person who never tries,” are words I wish everyone blogging for business would tack up on their computer. As Runners’ World Magazine points out, “You’ll never regret going for a run, but you’ll always regret not going.”
One of the most satisfying aspects of corporate blog writing is that the content you post remains online, continuing to build your presence as each new batch of content is added. While 95% of corporate blog readers will be first-time visitors to your blog, the odds of those online first-timers finding you increases with each new blog you post.
In essence, the way the “matching” process works on the Web, blog content writing means never having to say you’re sorry about the time and effort you put in. I can honestly assure newbie Indianapolis blog writers: Each time you post and your competition doesn’t, it’s a win!
Perhaps part of the problem some may have with blogging consistently is content generation. It’s not always easy to gather fresh ideas; particularly when your goal is to publish multiple times a week. But as Robby Slaughter, a principal of AccelaWork and productivity expert points out, the benefits to what is often called the “divide and conquer strategy” are invaluable.
The divide and conquer strategy is sometimes known as a business process methodology called explicit parallelization. Instead of trying to do all the work yourself one step at a time, you scatter the tasks among multiple resources. In the case of writing a persuasive column, you can save hours of labor by spreading it out across thirty different people. Best of all, you are helping other people while reducing your own costs.
This may seem a bit selfish, but doing a good thing doesn’t have to be selfless. You really are helping others get publicity while helping yourself get content. It’s truly an example of a win-win situation. This doesn’t mean you should never write your own posts, but don’t ignore the possibilities that networking provides you. And then, after you’ve curated a post of wisdom from others in the industry, feel free to encourage them to do a similar post which you can then contribute to. Not only are you paying it forward, but you’re more than likely going to be driving traffic back to your own blog.
It’s not always about reinventing the wheel when it comes to writing blogs. Even if you choose to reuse content or highlight information from other sources, the important thing to remember is that you’re getting the conversation started! All it takes is one reader to begin a discussion. And one discussion can open the door to networking, marketing and business opportunity.
At times, while I’m in corporate blogging training sessions, I recall the “Cathy” comic strip I used to enjoy so much in The Indianapolis Star. One series of panels in particular helps me explain why, out of all the different online communication tools we use on behalf of our clients at Say it For You, I am personally so into blog content writing.
Cathy and her boyfriend Irving are opening mail – she’s sorting through envelopes, he’s reading email. “Who sends paper mail any more?” Irving jeers. “People,” answers Cathy defiantly. When Irving rather tactlessly points out that most of her mail consists of ads and magazine subscription companies, Cathy’s retort says it all for me: “Yes, people. My mail is way closer to an actual human than you’ll get any time soon!”
“Way closer?” Not the most perfect syntax, but so “on the money” about blogging for business! Business blogs are where you meet the humans, the people running the business, the professionals providing the service, “way more” than brochures, billboards, or even corporate websites. Blogs are where you have people telling you not only what they have to offer but who they are.
As a professional ghost blogger, I can tell you this: Josh Cox was absolutely right about the worst run. The worst blog post writing is way better, in fact 100% better, than all the companies that never tried!