AccelaWork’s very own Robby Slaughter was asked by Roundpeg to write a guest post about efficient blogging. His advice: let go.
Here’s a teaser from the post:
I’m not worried about the editing, the formatting, or the pictures. Someone else will take care of that work. After all, what’s easier: writing a blog, or, coming up with an idea AND writing the post AND editing it AND inserting appropriate media AND testing it AND promoting it? Letting go of all of the responsibilities is essential to efficient blogging.
There’s even more you can release besides the tasks which are ancillary to writing itself. Key among these are the *structure* of a blog post. I decided on the car ride over to this coffee shop that I would write a post consisting of six paragraphs. The first would introduce the concept of blogging in ten minutes, the second would provide justification for the topic, the third would illustrate my main thesis (let go) and the fourth would expand on that thesis by showing you can plan the structure in advance.
Just sketching out the blog post in my head was tremendously helpful for this process of sitting down to write. But you don’t have to have a six paragraph plan. Instead, you can have predefined styles for a blog post. For example, you could quote a news story and react with your own personal flair, or tell a personal anecdote that ends in a business lesson. With these template structures in hand, you just need to follow the format. Blogging isn’t about writing impeccable pieces of literature that will last the test of time—it’s about writing work that gets your point across quickly and easily.
Robby then goes on to describe how you don’t need to worry about having perfectly beautiful language. No one expects that F. Scott Fitzgerald is behind your company’s blog, but the thought of not comparing with the most polished writers often scares people away from even sitting down to write. No one at AccelaWork has written any pieces of literature that are taught as classics in English 101, but we like to think we’re doing a decent job nevertheless. You can do the same, regardless of where you perceive your skills to be.
Robby highlights other suggestions for potential post formulas, including the following:
For example, you could quote a news story and react with your own personal flair, or tell a personal anecdote that ends in a business lesson. With these template structures in hand, you just need to follow the format.
Just having an idea of how you’re going to proceed can make the task of writing a post far less daunting. And if you aren’t intimidated by the process, then the only thing that can hold you back is laziness! And if you’re taking the time to read this post, then it’s probably safe to assume that you aren’t lazy when it comes to improving your organization.
Blogging should be an easy task that doesn’t interfere with other work. Yet, it’s not uncommon for people to either avoid or abandon writing posts because they take up too much time or require too much thought. Don’t fall victim to these fears. As Robby stresses in his guest post, it is feasible to write meaningful blogs in only 10 minutes. It just requires a well-defined formula, a consistent process, and the simple act of letting go.
If you’re interested in learning more about AccelaWork’s system for blogging and streamlining weekly processes, contact our business improvement consultants today! We’d love to help you get on the right track toward ultimate blogging efficiency.