If you’re an entrepreneur, listen up: there is something that might surprise you. Believe it or not, one of the most important roles you need to play in your business is communicating with yourself. While this sounds a bit bizarre, it’s a must and in today’s post, Robby Slaughter tells you why.
When starting a business, it’s realistic to assume that you will become a master multitasker. As a one man / woman show, you are in control of every aspect and every role within your start-up company. From marketing to accounting, sales to administration, you name it, you do it. With such a large realm to cover, it certainly would behoove you to expand your company and create a well-rounded environment with other talented individuals. But, in order to succeed in this, you must first develop a pathway that leads in exactly that direction.
Robby Slaughter, a principal with AccelaWork, talks about one of the greatest pieces of advice for entrepreneurs on the Tipping Point Marketing blog. And while there are so many topics that can be discussed in this regard, the focus is on communication because it can make or break productivity and success in the early days of a business. Slaughter points out:
. . . one of the problems with being a “solopreneur” is that once you do something once, you’re likely to forget how do it the next time around. That’s partially because you have a million things on your mind besides how to enter an invoice in Quickbooks but also because you don’t know when the next time that’s going happen again is. (Sorry.)
So what’s an entrepreneur to do? How can you communicate with yourself without feeling like a crazy person who talks to the reflection in the mirror? Simple. Create an operations manual. By doing so, you’re able to capture, step by step, the best way to create and complete particular projects throughout the day. And if that isn’t enough, having this fantastic document will surely relieve the ongoing stress and frustration that comes with having to recollect a million different things. Now doesn’t that sound nice?
Getting started may seem like a daunting task. After all, there are so many aspects to consider and so many factors to keep tabs on. So, below are suggested sections that Slaughter encourages entrepreneurs to put in their business operations manual:
- Financial – What to do with checks, receipts, cash, tax documents, etc.
- Sales – Who you are trying to sell to and what you’ve tried that works and does not work.
- Marketing – Daily, weekly, monthly patterns for how you’re promoting your business.
- Open/Close – What you need to do when the day starts and ends.
- Vendors– Who you’re getting stuff from, how to contact them and work with them.
- Partnerships– People/companies you’re networking with or supporting.
- Plans– Stuff that would be awesome to do, someday.
Of course, there are no specific rules you must follow when it comes to creating an operations manual. It’s yours to write. That’s why you’re an entrepreneur right? You have ideas, you have goals and you have a business that is yours to mold and grow however you see fit. No matter how you go about it, simply be sure to maintain its value by updating it every step of the way. You’ll thank yourself later.
Already have an operations manual and are now looking for advice on how to delegate work? Consider registering for the upcoming seminar, Delegation: The Art and Science of Handing Off and Letting Go, a part of The Efficient Professional Seminar Series.